Brian Christopher Online Slots

When slot machine YouTuber Brian Christopher told Plaza CEO Jonathan Jossel that he should launch his own slot room at the Plaza, he didn’t think the suggestion would be taken seriously.

The social media influencer bounced the idea while recording an episode of the Plaza’s podcast, “On the Corner of Main Street,” with Jossel in September.

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Turns out, Jossel liked the idea.

“I had an email the next day saying, ‘How do we make this happen?’” said Christopher, who has more than 500,000 online followers who watch him play slot machines around the world. “We went full-throttle with it.”

Four months later, “Brian Christopher Slots at the Plaza” is up and running. Industry watchers say the space follows a growing trend of separated slot areas and could help drive foot traffic in Las Vegas.

Drawing in visitors

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The space, which opened Wednesday, is already bringing in more foot traffic to the Plaza.

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The YouTuber said he has been running into fans “nonstop” since he got into town, including one couple who told him they canceled their hotel reservations at a Strip property to stay at the Plaza once they learned about the slot area.

Christopher expects the 850-square-foot slot area to continue to draw more visitors, especially younger players, to Las Vegas.

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“Our No. 1 audience on Facebook are male millennials … in that 24- to 34-year-old range. And they’re loving what they’re seeing,” Christopher said. “If they see Brian playing at the Plaza in downtown Vegas, that’s exactly where they want to go when they come. They look to me to find out where they should be going.”

Rick Eckert, managing director of slot performance and analytics at Eilers & Krejcik Gaming, said Christopher can be viewed as the biggest independent casino host in the country.

“The amount of people he can reach by saying something positive about your casino or posting a big win can really be influential,” he said. “For somebody to brand an area of the floor dedicated to Brian Christopher and his YouTube channel, just seems like a great idea. I wouldn’t be surprised to see more of these pop up.”

Joshua O’Connell, a 38-year-old subscriber from Connecticut, said he plans to visit the slot area on his next Las Vegas trip.

Each slot machine has a QR code that links to a video of Christopher playing the same game. O’Connell said such special touches bring back memories for him and thousands of others who have been following Christopher’s videos over the last four years.

“It creates a connection between the slot machine and Brian’s moment and now your moment,” he said. “There’s that emotional connection to those stories. … When you watch people playing slots day after day, you get to know them. They become like a virtual friend.”

A growing trend

The Plaza started forging connections with YouTubers about two years ago, after realizing the large audiences they draw. Jossel said that popularity has led to an”incredible” first two days for the slot area.

“He’s a star in that community, and I see it as a great way to partner as far as our brand and his brand coming together,” he said. “To give (his fans) a one-stop shop to play his game or run into him … it’s a natural fit. So far, it’s been a very, very encouraging two days.”

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Christopher showed off the area and its 16 slot machines on YouTube livestreams Wednesday and Thursday. He said his YouTube and Facebook picked up a combined 10,000 subscribers in those two days, and Wednesday was his “biggest livestream of all time.”

The space is the second themed slot room the Plaza has launched this year. The downtown hotel-casino also opened a nearly 3,000-square-foot space dedicated exclusively to Wheel of Fortune-themed slot machines this month.

“They seem to be in tune to what players like myself are into,” O’Connell said. “It’s interesting to see the Plaza taking some of these steps to offer something different.”

Eckert said these segmented slot areas are a growing trend that allow casino floors to better serve and communicate with players. Other examples include the Strat’s Link Slot Lounge or the Rampart Casino’s Buffalo Bar.

“Players that are true gamblers and not just entertainment players really know what they’re looking for,” he said. “It just makes it easier to market to those players.”

Contact Bailey Schulz at [email protected] Follow @bailey_schulz on Twitter.

Brian Christopher, the creator of the BCSlots YouTube channel, is one of the biggest slot YouTubers out there. After trying to become a full-time actor in Hollywood and failing, he has found his calling and risen to fame in the slot gaming community, proving to be barely entertaining albeit annoying. He even had a Forbes article about him, further inflating his ego, following his channel being shut down by YouTube in 2018. Unfortunately they brought his channel back. With over 206,000,000 views on his channel, Brian is even more popular than his fellow slot gamers, such as Sarah Slotlady. Brian is also a bit of a smooth talker as in early 2021, he opened Brian Christopher Slots at Plaza, a BCSlots branded gaming area at the Plaza Hotel and Casino in Las Vegas. Basically he conned them into thinking it’d be a great idea to have a BC Slots area, something 99.9% of the people in the casino will have zero idea what it is. Not sure how long this will last as the majority of America has no idea who this guy is. Aside from his regulars, it’s just another slot area. The Covid ridden Fremont Street lower end casinos though need anything and everything for promotions, and his low rent antics proved to be enough.

Before becoming a popular YouTuber, Brian had a brief stint as an actor but unfortunately could not cut it in the Hollywood streets. Playing in such TV series as Stock and Awe and The Listener (whose heard of these shows?), while later getting a small part in The Leftovers. He started the BCSlots channel as a hobby in 2016, desperate for money and hoping to make a few dollars off his gambling addiction. However, when the subscriber count starter to grow, he recruited more people to work on the channel and is at 323,000 subscribers as of January 2021. He posts daily videos of slot play, where most of the video is promoting his merch, slots, patreon and any other way he can hopefully turn a buck off his followers. Brian is traveling across the US, visiting various casinos, winning, losing, reacting, and regularly live streaming his gameplay. Another peculiarity is the so-called “Group Pull”, in which the fans that travel with him all bet collectively on a single slot. Something tells us half the fans just want to do a “group-pull” on his wang, but sorry ladies, pretty sure he’s into the fellas.

Additionally, he has an official fan-club of Rudies, the name he has given to his audience. Kind of dumb, and pathetic on the official Rudies themselves. The club members get access to special live streams and exclusive offers on his merchandise. Because just what everyone needs is apparel of some gay guy who plays slots on YouTube.

In June 2019, YouTube had suspended his channel, due to Community Guidelines violation in one of his videos. The circumstances were suspect, and without going into detail lets just say he makes some very questionable content at times.

However, the video contained no dangerous acts, to which YouTube was referring to. The drama around it caused quite a stir and even Forbes author David G. Schwartz has covered it. As Brian said: “For them to turn around and shut me down with zero explanation hurts.” After filing an appeal only to be denied, he received a short email from YouTube saying that his channel was reinstated after a re-review. No apology or explanation was given by YouTube. We suspect that gambling YouTube channels will have a short lived life, as standards only get stricter and promoting the easy rich lifestyle like BC Slots does is bound to be shut down, again.

He is now uncertain about the channel’s future, as YouTube might just do it again at some point. Even though he is going stronger than ever and the Rudies can support him off of YouTube if anything goes wrong, not being sure about his passion and livelihood can be discouraging. His failed acting career isn’t really an option, and there’s a good chance you might find old BC Slots Brian Christopher begging for nickels in front of the very casino he built his mini empire from someday.

Nevertheless, Brian Christopher doesn’t seem to stop. The same night his channel was back up, he won a major $10,000 jackpot, so no begging in front of the Plaza will be needed for now. We suspect though someday Vegas will get the best of him, and one or 2 blocks over from Fremont Street we will find Brian Christopher turning tricks someday.

In early 2021, Brian and the Plaza Hotel and Casino in Las Vegas made a horrible arrangement and announced a joint project that forever changed the relationship between slot bloggers and gambling venues. The project is called Brian Christopher Slots at Plaza, a special BCSlots branded gaming area at the Plaza Hotel. Unfortunately since most of America has no idea who this guy is, this is bound to fail.

It features sixteen of Brian’s favorite slots, including such land-based hits as Cleopatra II, Coyote Moon, Dollar Storm, Lock It Link Huff N’ Puff, and Lightning Zap. This development is more or less a hail mary by the Plaza as it is showing that offline gambling venues are paying increased attention to Twitch slot streamers and casino YouTubers. Jonathan Jossel, the CEO of the Plaza Hotel & Casino, said that his company believed that social media influencers like Brian Christopher have completely transformed the way the general public views slot machine gaming. It’s not surprising though, since people like Brian Christopher and Sarah Slotlady make slot play look like an easy road to riches. Their true riches though come from donations and channel subscribers.

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With the ability to share your wins and losses with millions of people at a tap of a button, offline gambling is becoming as social as its online counterpart. The company believes that, by opening a BCSlots themed section of their casino, they will be able to attract some Brian’s 320,000+ subscribers to their venue. Considering though all these people wouldn’t make any special trip to Vegas to see this, it really isn’t driving up foot traffic that much. And most likely these people have already given their last dime to Brian Christopher as he struggles to keep his channel afloat before the inevitable shut down by YouTube in the near future.

Brian does not disclose how much he makes from videos on YouTube. Nevertheless, it’s safe to assume that the income from playing slot machines alone is enough to keep playing them, seeing the amount of videos where relatively big wins take place. That’s what you would think, but naturally Brian Christopher doesn’t show the hours on hours of losing sessions. Any serious gambler who looks at his videos can tell they are both staged and cherry picked to only show the fun time of gambling. Some have strongly criticized Brian Christopher for his over glamorous portray of gambling.

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A lion’s share of his net worth would obviously come from Patreon. The BCSlots channel is supported by 1949 patrons (updated Septrmber 2020). Considering that the smallest pledge level starts at $5/month and that there are two Executive Producers ($500 pledge), 6 Associate Producers ($100), 11 Co-Producers ($50) mentioned in his latest video descriptions, Brian is bound to get around $10,000 a month from Patreon alone. That’s a lot of simps giving him money just to watch him play slots. It’s pretty incredible how horrible people are with their money, but I guess he’s found his audience. Appealing to the lowest common denominator, degenerate gamblers and wanna be degenerate gamblers, is lining his pockets for now. We strongly believe slot play YouTube will be shut down by 2022, and Brian Christopher will have nothing to fall back on except giving handies in the dark alleys of downtown Las Vegas while wearing his merch.

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So if you want to watch a money grab in action, be sure to check out Brian Christophers slot channel on YouTube! He may be super annoying and over the top, basically as fake as they come, but apparently this is what appeals to poor people.

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